Is this brand cruelty free?

Yes it is! They've been a vegan company for many years, if not always.

What are the ingredients?

Here are the ingredients as listed on the bottle: Water/Aqua/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Fragrance/Parfum, PEG-40 Hydrogenated Castor Oil, Cetrimonium Chloride, Ethoxydiglycol, Disodium Pyrophosphate, Methylparaben, Oxyquinoline Sulfate, Dimethicone, Phosphoric Acid, Glyceryl Stearate, Polysorbate 60, Cellulose Gum, Glycerin, Sorbitan Laurate, Silica, Benzoic Acid, Triticum Vulgare (Wheat) Gluten.

What is the percentage of hydrogen peroxide?

I threw it away! It made my skin break out...Goldwel'ls Top Chic is what I use now, with no break outs.

new to this. how is this used? with another brands color? lightening action? can you explain developer

Developer is used with either hair bleaching powder or liquid hair color. You mix it according to the liquid hair color or bleach directions.

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Description

⚡ Elevate your color game with scalp-friendly power!

REFRESHING SCENT - Light fragrance enhances client comfort and salon experience.
HYDRATING COMFORT - Infused conditioning proteins soothe and nourish for a refreshed feel.
GENTLE YET POWERFUL - 20 Volume Creme Developer delivers optimal lift without harsh irritation.
SCALP SMART FORMULA - Ionic buffers neutralize pH to protect sensitive scalps during processing.
COMPACT CONVENIENT - 4-ounce size perfect for professional precision and minimal waste.

The ion Sensitive Scalp 20 Volume Creme Developer combines a potent 20 volume strength with ionic buffering technology and conditioning proteins to ensure effective hair lift while protecting and soothing sensitive scalps. Its refreshing fragrance and compact 4-ounce size make it a professional favorite for comfortable, precise coloring.