No7Lift & Luminate Triple Action Serum Foundation - Liquid Makeup with SPF 15 for a Dewy, Glowy Base - Radiant Formula for Mature Skin - Cool Ivory (1 Fl Oz)

I've tried them all!! 60+ years old and found a foundation(ivory) that doesn't immediately cake and fill my wrinkles. I have extremely dry skin with dry patches, more so in the winter. I always prepare my skin before my makeup routine. Exfoliating, serums, moisturizers, oils, etc first. My skin is almost still wet when I apply my makeup. I used a makeup brush and stiffled and pushed the makeup into my skin. I didn't notice a smell from this foundation. Once it's applied I apply(set it) a pressed talc free powder(I even used loose powder) in the areas that tend to hold onto foundation in wrinkles. ( smile lines, forehead). I wore this makeup for about 7 hours.(no touch ups) And it still looked pretty good. I use a concealer for under my eyes and not the foundation. I have Chanel, Tom Ford, Il Makiage and many other foundations that does not cut it. They all are heavy and settle into every wrinkle I have and makes me look cakey. Not the look a woman is going for. I want to look like I've enhanced my looks some and look natural and not like I've been in a fight with cake batter on my face!My go to was Misshas. I still like it but love this much better. I know we all have different skin so what works for me may not work for you. For the price you should just try it. I know you have tons of foundations sitting around that you've spent tons of money on, so get out the card and order this foundation and give it a whirl.

My favorite foundation brand. Goes on smoothly with great coverage and no weird smell. Love it and have ordered many times.

I already use this brand and shade. Love this makeup and the quality. Better value on Amazon than in the stores. Goes on with no stickiness. I use a primer first then this. Looks and feels great.

Amazing product with such a natural look. I highly recommend. Ive been using for years now.

Goes on well but has minimal sun protection

I’ve been using this product for years. It works really well and doesn’t cause breakouts.

Too thick, was bought as a replacement for "Drops" which 7 no longer sells. Will not buy again.

Great customer service. Product wasn’t delivered and customer service had a replacement to me by the end of the same day. Love the product too