How to Market and Sell to the U.S. Government A View from the Inside

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This book is intended to help both new and experienced federal contractors win contracts. Whether you are brand new or experienced in this field, you will find that you require certain tools and techniques to effectively market and sell to the federal government. I will describe the best practices you need to gain knowledge, gather information and develop relationships. These three areas are the keys to your Federal contracting success. The first two chapters outline what a contractor needs to know prior to marketing and selling to the Federal Government, while the subsequent chapters outline the marketing and sales techniques that will make you successful in the federal marketplace. This book contains much of the information necessary to help experienced and inexperienced federal contractors. The tools and techniques outlined in this book are often overlooked and some are never considered. The book will help to level the playing field if you are an inexperienced Government contractor. If you are an experienced contractor, this book will help you to “raise the bar” for your marketing and sales staff by providing what I consider the key marketing and sales techniques for the federal marketplace. It will help you to break down the barriers that are preventing you from entering the federal marketplace. I have worked in area of federal government acquisition for over thirty-two years and have institutional knowledge of the acquisition process from the inside. I have met with hundreds of contractors over my career. I have found the lack of marketing knowledge among some federal contractors is shocking. Over time, I have noticed that some contractors have been very successful marketing and selling to the federal government and other contractors have not. This book will outline the effective ways to market and sell to the federal government, including describing why some contractors are successful while others are not. I’ll get to the heart of the matter and present the marketing and selling techniques to guide you on a successful journey in the federal marketplace.