Does it actually not smear or rub off easily?

I wore it to a Christmas party and even after dinner and drinks it was still holding strong. Very impressed with it's staying power.

Is this cruelty-free?

Hi there! Thank you for your question. At Rimmel we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required. Our parent company Coty has partnered with Cruelty Free International (CFI) and has achieved Leaping Bunny approval for one brand already. Coty is continuing to work with CFI to explore approval for other brands. If you have any further questions, please reach out to our team. You can give us a call at 1-800-715-4023, and we'll be happy to help.

Does this spread on easily? I'm looking for a matte liquid blush for my upper cheek area where I lack pigment.

I use the black color for my lips and it spreads easily. Make sure you blend it before it dries though.

I bought the black lipstick but it smudges and starts to come off when I where my mask. Is there something I can do to stop it?

Hi there! Thank you for your question. We are sorry to hear your lipstick is smudging under your mask. Preparation is the key to long lasting lip color. Firstly, make sure your lips are moist and smooth. Use a soft toothbrush or washcloth to gently brush away flakes and dryness. Then apply a base coat under your lipstick. This creates a base for your color to stick, plus it helps stop it from settling into fine lines. Use a light layer of face powder or use a lip liner as a base coat. We hope these tips help! If you have further questions, please give us a call at 1-800-715-4023 or send us an email through our website. Have a great day!

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💄 Own your look, all day long with unstoppable matte magic!

LIGHT AS AIR - Lightweight texture ensures comfort without drying your lips.
BOLD VIBRANT - High-intensity pigment delivers a striking matte finish that turns heads.
ALL DAY CONFIDENCE - Stay flawless with a 12-hour kiss-proof, touch-proof formula that won’t quit.
VEGAN WATERPROOF - Cruelty-free, waterproof formula keeps your look fresh rain or shine.
EFFORTLESS APPLICATION - Achieve full, even coverage in a single swipe—no touch-ups needed.

Rimmel London Stay Matte Liquid Lip Color offers a bold, full-coverage matte finish that lasts up to 12 hours. This lightweight, waterproof, and vegan lipstick is kiss-proof and touch-proof, delivering intense color in a single swipe for all-day wear and comfort.