TheoriePURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack)

My husband was using Head and Shoulders for 30+ years and I finally had him change over to this wonderful shampoo! He loves it! His scalp doesn’t flake or itch and he likes how his hair feels. He just went through one bottle and now we are reordering again.

The five star rating would be for how my hair feels & behaves after shampooing, which is excellent. Also part of the 5-star rating is that this shampoo is easier on my extremely sensitive skin than other brands that say they are for sensitive skin. The four star rating reflects that it definitely takes two applications in order to get good sudsing. The second application is great; the first one barely registers any suds at all. I like this product a great deal & intend to buy it again.

Very effective shampoo. Though it did bother my very sensitive skin on scalp.

Love the fact it is free from fragrance, and all the other not needed additives. Used for Contact Dermatitis to all the nonsensical additives !

Got this as I have asthma and am being triggered lately by fragrances. I also had noticed that my skin is reacting to certain ingredients in products so was hoping this would help with that too. Daughter has eczema so we are all using this shampoo. Between this one and another, I’m observing that the downsides to this type of shampoo are:Leaves hair feeling dried out, lanky and oily the next day. We are having to wash hair every single day. That’s not ideal for wavy/curly hair.The smell of the shampoo is medicinal, like hospital soap? The other one we have smells and feels like glue.I guess fragrances that would normally be added are formulated to cover up that smell.By the next day your head smells funky. It’s like the fragrances in shampoo mask our human smells too, so with this shampoo we have lanky greasy hair by the next day and we smell like we don’t bathe even though we are having to wash our hair every day.Pros:the shampoo does not trigger my asthma or cause skin reactionsLathers up just fineA little goes a long ways, just add water.

Arrived promptly and reasonable price

I .I am almost ninety and have itchy skin. This product is helpful

Soft and easy to use shampoo free of chemicals