On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.

A smart, relevant and on-point guide to personal and professional branding. I definitely recommend the audiobook, as I can’t imagine anyone who listens to her confident, direct-yet-reassuring tone not feeling a sense of resolve and motivation. I also think it’s a book that transcends segmentation with such wide applicability, from students and entry-level workers to my fellow women careerists and entrepreneurs. (Think you’re too far along in your career to need a refresher? Think again. Aliza tackles the online reputation, strategic positioning and social platforms we all navigate today. Get with the program.) Hot damn, that was a good read. Once again, Aliza, you’ve delivered the wisdom and I’m grateful for it.

As a solo business owner (or “solopreneur”), I found On Brand super useful. First, Aliza’s story is incredibly interesting—her story of building a massive Twitter following as DKNY PR Girl and how that ended, prompting her to create her own consulting business is awesome.There are tons of helpful checklists and questions strewn throughout. Everything from “how to start a podcast” to examples of Instagram bios. There’s a step-by-step plan of how to set up a social content strategy. Seriously, if you bought the book and spent a couple of hours just filling out the tools, it’s well worth the price of the book and then some, as most coaches charge $$ for this type of help.Quote from the book - “If you don’t tell people what you want them to know, they will happily make up their own narrative.” SO TRUE!! This is something I should do better, but the reality is most of us don’t think about it. We’re going a million miles an hour and don’t stop to think and consider how we’re putting ourselves out there.I loved On Brand. Practical, valuable, and well worth any business owner, freelancer, or entrepreneur’s time.

This book is a must read for anyone interested in building a personal brand or learning how to market themselves in any industry or profession whether online or in person and at any stage in their career. It’s for anyone who is interested in their own reputation and building their narrative. I’ve been following Aliza for decades…from her time at DKNY to building the Leave Your Mark community to watching her videos on Instagram to religiously listening to her podcast, and this new book builds on that foundation and her background. She offers fresh, practical, actionable advice and suggestions using real-life examples and case studies and shows you how to own and shape your narrative and build a strong personal brand. On Brand feels like a combination of a mentor, career advisor and life coach all at once, presented in a clear, straight forward, non pretentious and professional way. 11/10 recommend this book (and her first book!) to anyone!

I finally understand how important and how simple it is to have a CONSISTENT and CLEAR personal brand. This book was so easy to understand and I loved the way it gave me practical exercises to get started. For example, the author had me write down the bios from each of my social media profiles. Seeing them side by side this way truly made it so clear how we already have personal branding but it may not be what we want it to be. And that's just one example. There are many more valuable tips and info that anyone at any level in any line of work can benefit from - and it's not just from one point of view. The author includes great insights from others who've had success in personal branding as well. I now know the work I need to do (earmarked the pages), and I have the tools to make it happen!

Just finished Aliza Licht's On Brand, and let me tell you, it has no place on my shelf. For now, and the foreseeable future, it will be prominently residing on my desk, not collecting dust. Can't thank her enough for sharing her wisdom, which is so timely, relevant, and I repeat: appreciated! I would highly recommend this book to anyone starting out in business, pivoting, rebranding, or just trying to improve how they present themselves and are perceived by others. I am currently repositioning my business and found this book to be a wealth of invaluable information with the bonus of "how to" do it, and not just why you should do it. The content is easy to read– never preachy, with enough humor to remind you to enjoy the process as well as the outcome.

A friend recommended this book to me as I have never been the type of person who can imagine doing the same career for years on end and haven't always had the greatest sense of self, often times this is how most universities and their education system make students feel when approaching graduation. This book has truly allowed me to think in new ways when making decisions, ultimately getting me to think each time "is this on brand for me?" Licht's illustration of a rebrand allows for not only the acceptance of change but the motivation to rebrand so that you can be best perceived by yourself and by everyone else who perceives you. She writes in a way that allows you to get to know her, and her persona is quite captivating while allowing for the romanticism of change. As a senior in my undergraduate education, I can say this book has allowed me to be open to experiences, look forward to doing what it is I love most and have the desire to be able to change and rebrand myself as I enter the so cliche "real world"

As someone at the beginning of my career, I picked up this book as I was intrigued to learn how to establish a brand for myself. I was pleasantly surprised to discover exactly that, but then so much more. Aliza takes the reader through practical steps on setting yourself apart in the workplace and online through branding, shifting perception and ultimately protecting your brand to ensure longevity and success.There are no filler chapters in this book — each page contains a multitude of actionable advice, information from professionals and interesting stories. If you read one career book this year, make it On Brand! I have gained such a competitive edge from this book, it’s incredible.

I have just got my book so am gonna start reading it but I know what I have ordered and it’s gonna be so interesting because I love the author and her podcasts.

I’ve just finished reading ‘On Brand’ and all I can say is WOW. I feel like I got this book at the perfect time as I’m rebranding myself professionally. There were so many things that resonated with me which was great as it’s always reassuring to know that others have had similar experiences to you and that you are not alone. This book is going to be really useful for me as I navigate a different world (career-wise), than the one that I’m used to. The part where Aliza talks about running though an open door is particular relevant as I kinda did that today. This book is definitely going to play a part in this new and exciting chapter of my professional life. Highly recommend this book for anyone wanting to develop their personal brand but also to use it as a tool to remind themselves of the unique gifts that they bring to the world and the positive impact that those gifts can have, not only on their lives but on the lives of others.

This book is filled with strategic and tangible lessons and actions to shape your personal brand, no matter what your profession and where you are in your career. My copy is filled with highlight and it has guided me through creating my personal brand as I go through a career transition. Aliza’a book is both your expert advice and your cheerleader as you push past fear to change how people perceive you. Highly recommend

This is an easy ready yet EXTREMELY informative. It truly is insightful + useful no matter what stage of your career you’re in.