The Unpublished David Ogilvy

Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today.

It's an interesting read about man-management and trying to get the most out of people and out of yourself. I found it particularly useful in regards to self-awareness and the ability to use eccentricity to your benefit. All in all a great book, and not just for the ad-man.

Big fan of david ogilvy and his company. I find all of his work fascinating including this one. If you want to think like an advertising giant, then give this book a shot. Highly recommend for smart and creative people.

This book collects memos, letters and notes by Ogilvy which he was at O&M.In some ways more interesting than Confessions of an Advertising Man, as the stuff was not written for publication.Though the advertising business Ogilvy worked in - and in many ways created - no longer exists there are many excellent insights and wise advice in the book.

I've read quite a few of Ogilvy's books and often find they all contain the same content. This one was completely fresh and packed full of unique content, which bring you closer to really knowing this advertising genius.

This is an amazing book. Filled with small "stories" and very useful learnings. You don't have to read it back to back, just small chunks! Still VERY applicable!

I liked this book because it portrays Oligvy's personality. It was good but not as good as Ogilvy on Advertising. This book was more of understanding how Ogilvy thinks rather than him teaching you his secret advertising tricks

Truly a masterpiece of, and about, writing compelling stories and promoting. When I need to inspire my writing, this one of my go-to classics.