All Marketers Are Liars

Great book for people who are creative and wanna establish the sales and advertising market, with good read to the facts and figures, beautiful and easy to read and understand

Seth Godin writing skill is just WoW; I've already read Purple Cow of Godin and I think this one is better than Purple cow.The ideas in this book are not new but the way of presentation is new and his writing is just like spoken style and not at all boring; When you plan to buy a book you will scroll down and read the reviews about that book for sure; but are you sure all that reviews are true ! may be some of them :) some people are marketing here by reviews and they are also telling stories; if they are a good story teller then you will buy that book for sure after reading the review, this is the concept of the book; advertising is not marketing and in order to get people to listen to you then you must tell authentic stories.

The book is defined good, In my experience it had the basic points but explained in details. I'm in sales from a really long time so it didn't worked that well for me.But if you're starting up as a marketer it could be very helpful. Seth definitely went above and beyond with the approach of telling stories.

I like the way the author thinks about storytelling and then combines it with marketing. Fun read even when you don’t expect to learn anything from it.

Would recommend to all marketers. The concept of finding a world view and tapping on the world view in the ethical way is an important concept. As a marketers it gives you an approach - how to position your brand in the mind of your consumers.

Overhyped. Not very special. Did not get the full value of my time.

A must read and story telling has made really some great difference in my business ..I see people listening to me after adding great thoughtful matching stories

For a beginner with no knowledge of the complex terminologies of marketing but if you have a strong feeling a passion or even curiosity about how marketing works and how to shape your next marketing strategy this is the book for you. This book is written in simple language, it is authentic and I have enjoyed reading this.